Our Story

Our story began with an epic journey to the distant Highlands of Jalisco, Mexico, when former music producer and Rock N Roll Tequila founder, Andy Herbst, was in search of the perfect premium tequila. Sampling the finest tequilas in the world from the different Mexican haciendas, he teamed up with the most exceptional Master Distiller, Jose Aceves, a third- generation tequila producer known for creating some of the smoothest, purest blue agave tequila on earth.
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One huge partnership with the man, myth, and coaching legend, Bob Stoops

Bob Stoops, is officially partnering with Rock N Roll Tequila. “The majority ownership of Rock N Roll Tequila is made up of a group of Oklahomans and it seemed like a perfect fit to have Bob join our team.
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Rock N Roll Imports COO, Chris Ferrone, created a Special Edition Exclusive blue bottle offering for Seminole Hard Rock Entertainment, Inc. on a National & Global Level. “Projected to develop 12 Guitar shaped hotels in a similar fashion across the globe and an opening order of 3,000 cases just in Florida alone, you could say we found a permanent billboard for the brand with Hard Rock, Inc.
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