The Spirit of Rock N Roll
Our story began with an epic journey to the distant Highlands of Jalisco, Mexico, when former music producer and Rock N Roll Tequila founder, Andy Herbst, was in search of the perfect premium tequila. Sampling the finest tequilas in the world from the different Mexican haciendas, he teamed up with the most exceptional Master Distiller, Jose Aceves, a third-generation tequila producer known for creating some of the smoothest, purest blue agave tequila on earth.
Since then, both the music genre itself and Rock N Roll Tequila have evolved, transforming the brand into an award-winning tequila known for its defiantly unique bottle and loved for its ultra-premium quality and taste. The Foxx Group ushered in a new era in 2017, putting their own spin on a classic brand, building upon a vision of an ultra-premium tequila that hits all the right notes. Tequila defined by our name, showcased by our bottle, and distinguished by our flavor, Rock N Roll Tequila is the tastefully rebellious spirit that is upstaged by none and enjoyed by all.
Rock N Roll Tequila is crafted by Master Distiller Jose Aceves of Casa Aceves Spirits, a third-generation tequila producer. Developed by brothers Cesar and Jose with over 30 years of experience in the tequila industry, Casa Aceves produces our complex, premium award-winning tequilas – a new generation of tequila with world-class distinction and sustainability.
Our ultra premium tequila is sourced from the finest, hand-selected 100% pure Blue Agave from the Aceves family’s mountaintop field in Los Altos, Deep in the Highlands of Jalisco, Mexico.