THE SPIRIT OF ROCK N ROLL
Success is a glass best served loud.
It had always been that way for Andy, a California free spirit who spent years of his life living a rock star lifestyle. Going from concert to concert, partying with bands backstage. Along with everything else, they always had tequila, and to him it became the taste of rock ‘n’ roll.
Eventually, Andy would cross paths with Bill, another rocker who had done a tour of duty in Vietnam, where fellow soldiers in his squad first introduced him to tequila. When he returned stateside, he joined the anti-war movement and sought out varieties of premium tequila. For Bill, it became the taste of rebellion.
A chance meeting between Andy and Bill unearthed their mutual love of rock, rebellion, and tequila. The two hit it off, and decided to set off on an epic journey to discover the perfect premium tequila.
Their quest led them through the highlands of Mexico, where the highest quality blue agave is grown and harvested. They visited hacienda after hacienda, sampling the finest tequilas in the world, while learning the techniques of master distillers.
Eventually, they realized they could create their own ultra-premium tequila. Born of the passion and recklessness of rock music, tempered with the indomitable spirit of rebellion, together they created a tequila that change everything.
One that would rock the world.
Ultra-premium taste without the price tag, a clean finish and a crisp bite, this was what Rock N Roll was meant to be. The rest is history.